Wednesday, January 8, 2020
Shaheen Air International - 14539 Words
STRATEGIC MANAGEMENT FINAL REPORT Presented by: Dr. Ayesha Ayaz TABLE OF CONTENTS: EXECUTIVE SUMMARY 3 TIME LINE 3 THE COMPANY: PRESENT AND FUTURE PLANS 4 MISSION STATEMENT 5 DISTRIBUTION: NETWORK OF CHANNELS TO REACH END CONSUMER 5 DOMESTIC ROUTES 6 INTERNATIONAL ROUTES 7 PRODUCT LINE 7 PRODUCT LIFE CYCLE (PLC) 11 SERVICE FACILITIES 11 INDUSTRY ANALYSIS 12 MAJOR COMPETITORS 15 MARKET SIZE AND MARKET GROWTH 18 PAKISTAN/SOUTHWEST ASIA TRAVEL GROWTH FORECAST 20 PAKISTAN DOMESTIC MARKET CAPACITY, TRAFFIC YIELD 20 AIRLINEâ⬠¦show more contentâ⬠¦of Canada. The new Chairman of Shaheen Air, Khalid M Sehbai made a huge Foreign Direct Investment in Shaheen Air with the sole objective to take the airline back to its successful past. à · During November 2004, the airline inducted its first Boeing 737-200 Adv for its mains route of Karachi-Lahore-Karachi, at Jinnah International Airport, Karachi and phase out of Rusian aircrafts to improve services and efficiency as oil price were on a rise. à · During 2005, the Cargo Division of the airline also grew when it signed an accord with the Pakistan Post and British Airways Cargo to facilitate exporters by airlifting 150 tons of export cargo. For this purpose, Shaheen Air Cargo division had also acquired IL-76 aircraft. The aircraft will be used on Dubai-Karachi routes. The internal two flights on January 3rd and January 5th carried about 100 metric tons export cargo that was delivered at Dubai for onward transportation to Europe and USA by British Airways flights. à · In 2006, Shaheen Air International (SAI) became Shaheen Air and the airline introduced a new livery and website to become inline with technological advancement that were taking place in the industry. The airline also introduced flight route of Quetta-Karachi. à · On May 22, 2006 The Civil Aviation Authority stopped all flights of Shaheen Air due to its own of million of rupees to the CAA. 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